CLE is made up of a team of innovative artists, designers, and professionals who believe that beauty lies in imperfections, embracing your differences and engaging with your natural self. The women at CLE are real women, who believe that the notion of beauty in all its facets is an expansive term and one that women can all connect with at some level. They believe that true beauty means believing there is no one-way to feel beautiful and no right way to get there. CLE designs skincare and makeup that centres on the latest Korean Beauty technology with a minimalistic approach and all of their products are formulated with non-toxic, vegan, and cruelty-free ingredients.