Hi there lovelies, and welcome to AZ STORY. We are a platform that collects and celebrates beauty and skincare brands that we believe are the way forward - leading, modern, forward-thinking brands that are dominating in their fields and within the beauty industry, and that work to enhance a healthy and beautiful lifestyle.
In 2020, we have a responsibility to go further, try harder and push for something greater, we must expect more from the products we are using and from ourselves. We believe in packaging that is new and innovative and that supports sustainability, we believe in vegan products that reduce environmental harm, we believe in anti-pollution skincare that's kinder to our planet, we believe in opening up healthy conversations surrounding self-care and wellness to further understand our bodies and minds, and we believe in full transparency throughout every avenue of our company. All of this is a bare minimum, but it's a start and as we embark on this journey we will continue to grow and educate ourselves on how we can be kinder to ourselves, and to the environment.
We believe in total and widespread inclusion within the beauty world and we hope that within our store, that is reflected. We love finding brands to work with that reflect our ethos, that actively embrace 'beauty' in every shape and form and that make positive contributions to the world around them. This industry has taken some important steps towards a more inclusive approach in the last few years, but there is still so much more to be done and so much more you and we can do. As a collective of like-minded individuals, we hope that this platform can be about so much more than just beauty and skincare, we hope you find in it a place where you feel like you fit in, where you're comfortable and where you feel like you're learning a little something from each product along the way. Reading about a product shouldn't be intimidating or disappointing, we hope that at AZ you find the fun in it and feel involved in our full transparency approach. We will always be upfront about what goes into our products and give you all the information you should need about the brands we work with, and as we continue to learn and grow and get to know each other, we hope that this is an ethos that can evolve and bloom into something truly magical.
Let's do this together. Let's strive for better for you, me and the place we call home.